I may be the biggest soccer fan at our office, but even the rest of the guys are going bananas for the FIFA Women’s World Cup being held right here in Canada. If you’re not a soccer fan because of the North American view of soccer as a soft, boring sport… then good competitive women’s soccer will change your mind. Don’t believe me? Go lace on a pair of soccer boots and take on any lady that loves soccer. You’ll get your butt kicked in every way possible with skill, speed and yes, strength. None of that fake rolling around on the ground stuff or biting off of people shoulder. Women’s soccer rocks !!!!
So our fellow Canadians, here’s our list why you should be excited for the 2015 FIFA Women’s World Cup:
5. It’s spread across Canada in some of our major cities, namely, Edmonton; Ottawa; Winnipeg; Vancouver; Moncton; and Montreal making going to the games, super accessible. Bet your wondering “hey I didn’t see Toronto on that list.” And that’s ok, we got a Pan Am/Para-Pan Am games coming up, plus who wouldn’t want to get out to Vancouver to watch pro sports in the summer, bum out on the beaches, play a little beach volleyball and sip on a pina colada while there?
4. The marketing got us because it reflects …. us. Our team at work and the members who play in our leagues are multi-cultural. Any time a Canadian sporting event embraces diversity, we take notice. Have you had a look at the awesome official poster? Here’s what FIFA Marketing Director Thierry Weil said: “The poster forms a key part of the visual identity of the FIFA Women’s World Cup Canada 2015 and perfectly captures the extraordinary diversity of the host nation. I’m sure this will help to generate even more excitement as we move towards the tournament.” According to the Huffington Post “With its warm colours, the official poster’s football and sun icon expresses positivity and ambition. The cascading shapes, meanwhile, evoke Canada’s breathtaking landscapes, expansive skies, towering mountains, rich green forests, vast lakes, powerful rivers and dynamic cityscapes. Together, this iconic imagery flows as the hair from a woman’s head, her proud expression exuding confidence, determination and freedom”…..Holy Crap that’s our Canada right there !!!!
3. We wanna see Christine Sinclair make sure that out-going FIFA President Sepp Blater never forgets her name as was the case with her American counterpart Alex Morgan. If you haven’t heard, Sepp, the self proclaimed ‘Godfather of Women’s Soccer‘ suggested in 2004 that “female players could wear tighter shorts to help market their game.” I’ve worn tight shorts all my life and I don’t see the sponsors lining up for me (maybe because I’m a dude and not very good at playing soccer). But if Sepp meant that the ladies should market in their own unique way then he should have the balls to instead say, “let’s promote the best execution of technique, skill and determination in our game i.e women’s soccer” I’m sure he has done some very good things for women’s soccer but for now bye bye to the #CreepyGodfather.
2. The defeat to the US in the London 2012 Olympics is still fresh in our minds. Just like the excitement of the Sochi 2014 Women’s Hockey Final, the Canada vs USA Olympic Soccer game was the perfect advertisement for women’s soccer….except that we lost on that day. But don’t worry ladies Canada is right behind you all the way. Soon all of Canada will be reliving the moment of your victory in the next edition of EA Sports FIFA 16 (yup, EA is a Canadian company).
1. This Women’s World Cup could change soccer in Canada for our sisters, daughters, friends, diverse communities….and men too. I’ll let the ladies say it for themselves in this short interview with Yahoo Sports.
As much as we love social sport, we do love it when all great things Canadian are celebrated and used for something bigger. Ok, maybe we didn’t get everything perfect, like playing on turf fields instead of grass. But at least just the hosting of this World Cup by the Canadian Soccer Association has created a space to take issues that promote the equality for women’s sport to be carried many steps forward, worldwide.